Newsletters are a nice way to keep in touch with your customers and people who are interested in your website. However, you will have to take care of a couple of things regarding opt-in, data storing and unsubscribe.
- Check if your form is transmitted through SSL so that the input is communicated through a secured line
- Use double opt-in if available
- If you store IP-address (i.e. Acymailling) inform people
- Check in your database
- Inform people how they can sign off again
- Sending and importing Newsletter recipients
- Use encryption (Zip with password-protection, use services like privatebin)
Newsletter solutions
Some popular electronic newsletter solutions are:
- Acymailing (for Joomla)
- Mailchimp (External service)
