For marketing purposes and optimizing websites, a good insight in your visitors is essential.
However, you'll collect (and store) a lot of personal information about your visitors.
- make contract with provider
- use IP anonymize
- provide Opt-Out
- cookie information and privacy statement
Add the following to the Google Analytrics snippet to anonimize the last digit of the IP address:
ga('set', 'anonymizeIp', true);
There is a GDPR compliant Google Analytics description in German on this website: https://www.datenschutzbeauftragter-info.de/fachbeitraege/google-analytics-datenschutzkonform-einsetzen/